We are above all else, authentic. Authenticity and trust is a huge part of our product development process. We rigorously challenge the status quo and genuinely strive to lead the way in the RTD beverage space.
Our founders built Nexus not by looking at what the competition is doing and copying them, but by understanding the needs of customers and creating a brand and products that strive to outpace the expectations. We are a blend of artistry, science and business process that creates an incredible product.
Product rises and falls with our customers. We stay humble and practice humility when it come to our successes and wins. Our employees, vendors and customers help us create some of the highest quality energy products in the RTD category.
Never Stop Learning
We are always learning and striving to better the company and ourselves. We believe in taking the time to learn things on our own to better ourselves personally and improve our performance. We know that learning is essential to growing and that our personal growth and performance have a direct impact on the company’s growth and performance
Always Be Innovating
Innovation is at the core of who we are. Founded by scientists, process-driven by business leaders, we strive to create products that push the boundaries of expectations and genuinely add value to people’s lives. We are intent on creating high quality products with a touch of aesthetic artistry.
We are a group of creators, scientists, athletes, developers, and strategist. From the big picture all the way down to the finite details we work to remain process disciplined. We are strong enough to hold ourselves accountable and we can be relied on to consistently to rise above expectations.
A Road Less Traveled
We designed Nexus to be different than anything on the market and to set the bar for what a Functional Energy drink can be. The goal wasn’t to create something incrementally better than what’s in the market. We feel, by raising the bar exponentially higher, the world becomes a healthier place. It is so true that you are what you eat (or drink in this case) and there is a direct correlation between what you put in your body and how your body functions. This is the true definition of Nexus – the connection between two things. It is the relationship between the fuel you feed your body and becoming the best version of yourself starting at the cellular level.
The Brains Behind the Magic
Nexus Energy is the brainchild of brothers Blane and Shawn Givens. They spent years researching the energy drink and functional beverage industry (Blane, with a background in biochemistry and biotechnology did more research in the beginning, Shawn did more drinking of said products) and when they realized the product they really wanted didn’t exist, they created it. They didn’t feel companies had been innovating and they set out to change that. Nexus products are loaded with a significant amount of functionality compared to most drinks on the market and they wanted something they would drink and actually give to their families that wasn’t loaded with junk. After coming up with the ingredients first it was then off to the flavor lab (a lot like a beat lab but completely different) to figure out how to take a bunch of healthy ingredients, mix them together and make it taste great. After developing over 100 flavors, countless iterations and mixers (and enough vitamins to fill a pharmacy), 5 Nexus formulas were born, each with specific purposes, complementary ingredients and profiles.
This is an exciting time and the innovation will continue so please join us on this journey and mission as we grow together.